T10 Cricket League team Northern Warriors which is currently sponsored by ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd has entered the finals of the tournament.
The Northern Warriors have enjoyed a fantastic run in the tournament so far, having registered five wins in six games.
They will now face off against the Pakhtoons led by Shahid Afridi in the final.
The Warriors is one of the three new teams that made it’s debut in the second season of the T10 Cricket League.
Led by Darren Sammy, the team also consists of players like Dwayne Smith, Ravi Bopara, Chris Green, Lendl Simmons.
Speaking on the sponsorship, Archana Anand, Chief Business Officer, ZEE5 Global said, “We are thrilled to be the title sponsors of the Northern Warriors, which has a lineup of very talented cricketers and which has been performing superbly in the tournament.”
“T10 Cricket is emerging as a hugely loved global format, and with the Northern Warriors being a team of sportsmen from all across the globe, this sponsorship perfectly complements our brand ZEE5 given its global composition. The timing also couldn’t have been better as we’ve just launched ZEE5 in 190+ countries with our campaign ‘Dil Se Desi’, for the South Asian diaspora, and it’s a great connect,” she added.
Mohomed Morani, Managing Director, Northern Warriors, said, “The T10 Cricket format is like a 90-minute entertainment thriller with huge mass appeal, and is seeing even more success in its second season than it did in its first.”
“With the largest width and depth of multi-lingual content across a range of genres, ZEE5 is all set to take the world by storm, too as the largest digital destination for language content. Therefore, we couldn’t think of a better sponsor to come onboard to help further drive the success of the Northern Warriors,” added Morani.
Source: Zee News