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Pornhub 2016 Review shows that for Indian viewers, it's all about loving their nation!

Pornhub’s annual insights for the year 2016 are in and there’s some great news for all the patriots in the audience because the data clearly shows that Indians are, by and large, the most patriotic of the lot. Even though we lost our third spot (in the country that watches most porn) to the Canadians and our average time spent dropped by 1 minute 10 seconds (8:20), our search terms clearly show that we are the most patriotic of the lot.

At a time when Supreme Court judges, in all their infinite wisdom, think that we ought to stand up for a pre-movie national anthem, it’s heartening to know that our porn-watchers also have the nation firmly in their hearts when standing erect. Every term – which turns up on the most searched list – contains the word Indian or alludes to something desi with the usual preference for ‘Bhabhi’ (sister-in-law), ‘aunty’ (India’s answer to MILF) and strangely ‘Indian teacher’.

Here are our top searches:

  1. Indian
  2. Indian wife
  3. Indian College
  4. Indian bhabhi
  5. Indian Bhabhi Devar
  6. Indian actress
  7. Indian teacher
  8. Indian Aunty
  9. Desi
  10. Indian aunty with young
  11. Indian teen
  12. Indian
  13. Mom

The Pornhub blog noted: “Most countries take great pride in their nationality, but India takes it to a whole other level as made evident by their top searches on Pornhub. The majority of searches (top, relative and gaining) include ‘Indian’. One top term that came seemingly out of nowhere to make it into the top 10 list was ‘Indian aunty with young’, flying up to the top by 81 spots. India’s own Sunny Leone (NSFW) is again, the number one searched pornstar in the country and ‘Lesbian’ makes it to the number two spot in the top categories.”

Meanwhile, it’s no surprise that Sunny Leone continues to dominate the rankings even though she quit the porn industry some time ago and is now a fully-fledged Bollywood actress who will be seen in an item number in Shah Rukh Khan’s Raees.

Numbers from the around the world

92 billion videos were watched over the course of the year, with 23 billion visits, which came down to 65 million visitors a day. That was 99GB of data, and if it was stored in 16 GB USBs, it would span 11,000 km or cover circumference of the moon.

Most Traffic

The year again showed that Americans watch the most porn, while their formal rulers UK are still on second spot. India which came third last year is in the fourth spot, and Canada has made its move up to third.

Most popular search terms

While it seems like the world is more divided than ever with the rise of the far-right in European politics, the arrival of Donald Trump or even Brexit, porn viewers still seem to love diversity. ‘Lesbian’ continues to dominate the rankings, while ‘ebony’ is also there in the top searches. While old favourites like ‘MILF’ are still around, the arrival of a term like ‘Overwatch’ is fascinating, showing how cultural memes like a video game can affect porn-watching habits.

Here are the world’s top searched terms:

  1. Lesbian
  2. Step mom
  3. MILF
  4. Teen
  5. Step Sister
  6. Mom
  7. Cartoon
  8. Hentai
  9. Massage
  10. Overwatch
  11. Anal
  12. Ebony
  13. Threesome
  14. Lesbians Scissoring

Time spent per visit

Meanwhile, the world watched more porn this year, with the average time up by 16 seconds and mobile traffic might have had something to do with it, with Pornhub saying that their mobile traffic has grown by 1424% since 2010! Country-wise Philippines leads the list on time spent per average visit followed the South Africa and the USA. India on the other hand dropped in the average time spent category, dropping to 8:20 from 9:30 minutes.

What women want

The Philippines led the equality race, where 35% of its viewers were women and India didn’t do too badly in this category accounting for 33% of its viewers. As psychologist and sex therapist, Dr Laurie Betito noted: “Women appear to be more in control of their sexuality and what excites them. It’s interesting to note that the majority of the countries where female viewership is the highest are democratic countries. This trend will hopefully continue, to the point where women have as much control of their sexuality as men”. Among the search terms for women, there seems to be a huge interest in ‘lesbian’ with the term domination most of women’s search terms.


Porn continues to the favourite of the younger generation with 60% of the viewers falling in the 18-24 bracket. It’s particularly pronounced in India where 48% of the viewers are between 18-24, while 28% are 25 to 34.

Digital devices

The mobile has firmly overtaken the desktop as the device of choice to watch porn with 61% watching it on their smart phones. Desktops account for only 28% while tables still languish at 11%. In India, 70% use their mobiles to access PH, which is up from 60% in 2015.

When people stop watching porn

Porn viewing stats drop dramatically during specific holidays and while for the world it’s Christmas and New Year’s Eve, for Indians the major drop is during Diwali (Oct 30) and Ramadan (June 6). All in all, it seems like porn is more popular than ever, and continue to gives people solace in these terrible times. Check out the PornHub insights page for more detailed data.