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Tata Housing comes up with unique scheme, ‘Wow is Now’ for homebuyers

There is some good news for homebuyers who are planning to purchase their dream homes this year. Tata Housing has come up with a unique scheme, ‘Wow is Now’ for homebuyers across Mumbai, Bengaluru, Kochi, Delhi-NCR, and Kasauli ahead of the festive season. The scheme provides buyers with the option to pay a 3.99% flat interest rate for one year and the rest would be borne by the company. This offer is applicable to 10 Tata Housing projects with ready-to-move-in and under-construction properties till 20th November.

That’s not all. According to the Company, the buyers will receive a gift voucher ranging from ₹25,000 to ₹8 lakh depending on the property once they complete the payment of 10% and registration of the property. 

‘The government and the RBI have demonstrated agility by announcing a slew of measures to uplift the real estate sector, like maintaining accommodative stance on repo rate, treatment of COVID-19 period as an event of force majeure and on-tap targeted long-term repo operations (TLTRO) of up to ₹1,00,000 crore,’ said Sanjay Dutt, managing director and chief executive officer, Tata Realty & Infrastructure.

‘Introduced as an effort to boost the demand among Indian homebuyers, the scheme will certainly provide financial relief to homebuyers and make owning a home more attractive for first-time buyers as well as investors. This campaign will allow our customers to own a home by paying just 3.99% interest rate, which is a very progressive step by the company,’ said Amit Parsuramka, senior vice president and chief sales and CRM officer, Tata Realty & Infrastructure Limited.

Kalpataru Ltd has launched a subvention scheme where the customer pays just 10% now and nothing for the next 2 years. It is also offering zero stamp duty burden for customers on select projects.

The motive behind the scheme is to woo buyers through various exciting offers which will be hard to resist, during the upcoming festive season.

Anarock Chairman Anuj Puri advised that festive offers should be taken advantage of, especially if they result in savings on the overall cost of acquisition.

‘Buying a home in one of life’s most cost-intensive financial undertakings and any real relief on this front is a value-add. The two important provisos on a scheme or offer are that the property in question should itself have a sufficient desirability quotient and that the developer is reputed and known to deliver value,’ he said.