Nestle India’s instant noodles brand Maggi, whose sales were severely hit by the Food Safety and Standards Authority of India (FSSAI) ban in 2015, has now cornered close to 60 per cent market share, a top company official said.
Maggi commanded a market share of around 75 per cent prior to the five-month ban in 2015.
Nestle India, which is looking to consolidate its leadership position in the noodles segment, is also working on new products and categories for overall growth.
“We are now close to 60 per cent market share and we are at the market leadership position,” Nestle India Chairman and Managing Director Suresh Narayanan told
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Source: dnaindia.com