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Uber ties up with CII's youth wing to promote anti-honking

Uber India has tied up with the Confederation of Indian Industry (CII)’s youth wing, Yi, to promote anti-honking.

CII’s yough wing Yi that took up the cause of anti-honking called ‘Horn Not OK Please’ (HNOP), will be celebrating the ‘Horn Not Okay Please Day’ on January 25 across the country.

For this, a statement from Uber India said, “Uber will conduct educational drives at its onboarding centres across the country to sensitise hundreds of thousands of its driver partners across India about noise pollution caused by vehicular honks and spread awareness on the issue.

The World Health Organization (WHO) has called noise pollution as one of the deadliest given the multitude of its effects on health and social life, including hearing impairment, interference with spoken communication, cardiovascular disturbances, mental health problems, impaired cognition, negative social behaviour and sleep disturbances.

Commenting on the partnership, Uber India’s Head-Public Policy, Shweta Rajpal Kohli, said, “Incessant honking not only contributes to the noise pollution leading th health hazards, but can also be stressful for the riders and others on teh road. Encouraging our driver partners to be judicious in their use of horn while driving is a part of Uber’s larger push towards responsible driving.”